For this direct mail campaign, I came up with the idea to take the look of our patented STEM kit box with drawers and turn it into a die-cut booklet that showcases not only our statistics for other STEM kit organizations that we do fulfillment for, but what we could do for them, as well as information on all of our services as a whole. Every aspect of this campaign was thought out to result in a high open rate as well as to generate actual conversations. I designed a clever label that would go on a shiny bubble mailer to promote opening, as well as a holographic laminate QR code card to promote scanning. I also included a handwritten letter for a personal touch. The mailer was finished off with a business card, and two promotional items (pencil and magnet).
